Serena Williams Fit-dex: Gotta Find 'em All

An ongoing effort to catalog every outfit Serena Williams wore at every tournament she participated in: each round, each discipline, each tournament from 1998 to her final match in 2022.
Serena Williams Fit-dex: Gotta Find 'em All
View Serena's outfits round-by-round, tournament-by-tournament, year-by-year. Users can see the color summary per outfit and per year, as well as filter by color or brand.

What is it?

This is an ongoing effort to catalog every outfit Serena Williams wore at every tournament she participated in: each round, each discipline, each tournament from 1998 to her final match in 2022. The name takes its cue from the Pokédex — a complete compendium with one slot per entry and my obsessive goal of filling every last one. Seeing every look together makes one thing undeniable: no one in tennis has ever dressed like her, and no one does today.

Why I made this?

I have loved Serena since I was four years old. I memorized her life story for my 4th grade "Living Museum" project, saw her play in-person for the first time at 13, and when I gave birth in 2022, Serena's final US Open matches were on in the delivery room.

Being a tennis and fashion lover, I wanted to document every look Serena wore while dominating the sport. Seeing all the looks together is deeply nostalgic for me and provides a consolidated view of one facet of her icon status.